TECHNOLOGY LANDSCAPE DEFINITION PDF
TECHNOLOGY LANDSCAPE DEFINITION FULL

One could argue that I should have hit that limit several editions ago. See, there is a limit to how much time is reasonable to invest in producing this graphic. It turns out that this isn’t so much “peak martech” as it is “peak martech landscape.”.We’d have to compress the industry by an order of magnitude or two - to 700 or even 70 - before that adjective would apply. 7,000 marketing technology solutions isn’t exactly a “consolidated” market.“Ah, ha - I told you so, Brinker!” But before rolling out your editorial parade, you might want to take a couple of things into consideration: Now, for those industry consolidation hawks who have been heckling me for the past 8 years, you might be tempted to declare victory at this moment. At face value, it would seem that, indeed, we have achieved “peak martech.” (pause for dramatic effect) That’s not so much a slowing down as a flattening out, a plateau. But when you’re talking thousands of solutions, double-digit growth is still pretty massive. Its growth has been slowing, a kind of law of large numbers inevitability. The 2017 edition had 39% more solutions than 2016. As always, a debt of inspiration is owed to Terence Kawaja, the godfather of vendor LUMAscapes.Įver since I started this project, the martech landscape has grown year-over-year by double or, originally, triple digits.

We used these services to discover new companies and to triangulate our categorization. Key resources used in our research to build this graphic: CabinetM, Capterra, G2 Crowd, Google, LUMA Partners, Siftery, and TrustRadius.You can publicly identify or clarify your company in the comments section below. This graphic is only our personal approximation of the marketing technology space and is surely rife with errors and omissions (our apologies).A backlink to this post would be greatly appreciated. For higher resolutions or uses, please ask first.

TECHNOLOGY LANDSCAPE DEFINITION FULL

I expressly grant permission to reproduce copies of this graphic in full and “as is” in any slide presentation or website, up to a resolution of 1,600×900 pixels.

I am deeply grateful for the magnificent work they did. A team of 9 people worked on this for many months! We also built on contributions from Anand Thaker in 20.

The team at Blue Green, who did the graphic design work for the landscape last year, stepped up to lead production for the whole effort this year, including our data research.

TECHNOLOGY LANDSCAPE DEFINITION PDF

More importantly, for this year, you can get a free Excel spreadsheet of all 7,040 solutions plus a super hi-res PDF version of the graphic (100MB) - suitable for printing wall-sized, if you’re so inclined - in exchange for giving me permission to email you about new content and events I’m doing.Ī few important notes, and then I’ll provide some initial color commentary: We’re now up to 7,040 solutions on the 2019 Marketing Technology Landscape Supergraphic.įor perspective, here’s the growth of this project over the past 8 years: Last year’s landscape already exceeded 6,829 solutions. While I like the ring of that - kinda rhymes with the Fortune 500 and the Inc. What a crazy graphic! We nicknamed it the “Martech 5000” a couple of years ago.

We’re keeping that custom alive this year again.

It has become an annual tradition at our spring MarTech conference to release an updated version of maybe the most infamous slide in marketing: the marketing technology landscape. UPDATE: The 2020 Marketing Technology Landscape is now available.Īs Bill Murray would have said in Groundhog Day, “Well, it’s martech landscape day… again.”

Technology landscape definition